ROI Calculator
Return on investment.
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Business
ROAS Calculator
Enter ad revenue and spend to get your return on ad spend.
ROAS
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Return on ad spend.
| As a ratio | — |
|---|---|
| As a percent | — |
| Profit | — |
| Break-even ROAS | — |
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Enter your figures above to see the step-by-step working.
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How the ROAS Calculator Works
Return on ad spend is revenue divided by advertising cost, showing how much you earn for each dollar spent on ads. A ROAS of 4 (or 4:1, or 400%) means $4 of revenue for every $1 of spend. It’s the headline metric for judging whether ad campaigns are paying off.
Break-even is 1×, but that only covers the ad cost — you also have product, shipping and overhead, so the ROAS you actually need to profit is higher. Know your margins to set a real target.
ROAS = revenue ÷ ad spend
Frequently Asked Questions
What is ROAS?
Return on ad spend — the revenue earned for each dollar spent on advertising. A 4× ROAS means $4 back for every $1 spent.
What is the difference between ROAS and ROI?
ROAS compares revenue to ad spend only; ROI compares profit to total cost. ROAS is gross and ad-specific, ROI is net and broader.
What ROAS do I need to break even?
1× covers only the ad cost. To actually profit you need a higher ROAS that also covers your product and operating costs.
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