ROI Calculator
Return on investment.
Open →Enter units, price and cost to get revenue, profit and profit margin.
| Profit | — |
|---|---|
| Total cost | — |
| Profit margin | — |
| Units | — |
Revenue is the money coming in before costs: units sold times price per unit. Enter a per-unit cost as well and the calculator also gives profit (revenue minus total cost) and profit margin (profit as a share of revenue). It’s the quick way to model a product line, a promotion or a sales target.
Keep the terms straight: revenue is the top line, profit is what’s left after costs, and margin is profit as a percentage. A high revenue with thin margins can make less than a smaller, higher-margin business.
revenue = units × price · profit = revenue − total cost
Multiply the number of units sold by the price per unit. 100 units at $25 is $2,500 in revenue.
Revenue is total sales before costs; profit is what remains after subtracting costs. Enter a unit cost to see both.
Profit as a percentage of revenue. If you make $1,500 profit on $2,500 revenue, the margin is 60%.
Return on investment.
Open →Cost per 1,000 views.
Open →Return on ad spend.
Open →Conversions ÷ visitors.
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