ROI Calculator
Return on investment.
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Conversion Rate Calculator
Enter conversions and visitors to get your conversion rate.
Conversion rate
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Share that converted.
| Conversions | — |
|---|---|
| Visitors | — |
| Visitors per conversion | — |
| Per 1,000 visitors | — |
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How the Conversion Rate Calculator Works
Conversion rate is the share of visitors who take the action you want — buy, sign up, subscribe. Divide conversions by visitors (or clicks) and multiply by 100. It’s the core measure of how well a page, ad or funnel turns traffic into results, and small improvements compound across all your traffic.
What counts as good varies by industry and action, but e-commerce often sits around 2–3%. Track it over time and test changes — the same traffic converting a little better is free growth.
conversion rate = conversions ÷ visitors × 100
Frequently Asked Questions
How do I calculate conversion rate?
Divide the number of conversions by the number of visitors or clicks and multiply by 100. 50 conversions from 2,000 visitors is 2.5%.
What is a good conversion rate?
It depends on the industry and action. E-commerce commonly runs 2–3%; lead forms and niches can be higher or lower.
How can I improve conversion rate?
Test clearer calls to action, faster pages, trust signals and simpler forms. Even small gains multiply across all your traffic.
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